If you google SEO you will notice the first search results explains what SEO is all about:
Search in Google: “what is SEO?” Search Engine Land explains it at the top of the search.
Here is what you find…
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. … Start with this quick and easy to understand video about search engine optimization…
Wikipedia also explains:
Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
It can get very confusing. Overwhelming as a business owner to figure out all the elements that go into effective SEO and having it all work together to drive traffic and sales leads.
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